Videos are today a crucial part of our lives. Thanks to the gadget-at-hand lifestyle, you can easily capture a memory, event, or presentation. Businesses have embraced video in marketing to connect with consumers and sell products since every brand needs a story. Marketers know the power of stories; hence love videos as they elicit emotions and can influence the buyers’ decisions.
See some statistics on how businesses are embracing videos for marketing:
- 86 percent of businesses are using video as a marketing tool. (Wyzol, 2022)
- 82 percent of global internet traffic comes from streaming or downloaded videos. (Cisco, 2022)
And below are user statistics
- An average person spends about 100 minutes a day watching online videos. (Zenith, 2022)
- 84.3 people own a smartphone globally (BankmyCell, 2022)
Family and friends now appreciate the medium as you can capture precious moments and keep them for generations. Videos make precious mementos and memorabilia that you can always revisit later. However, good videos do not just happen, they are made. Here are seven tricks to making and editing videos perfectly.
Use the Right Tools
You need the right video editor to make and edit your videos. A good one makes editing a breeze while giving you the best possible content. Do thorough research on features and pricing before purchasing, though.
Getting impressive videos will require good video composition. Fortunately, gadgets with high-quality cameras are easily accessible, and most people have them.
Also, prioritize stability, sound, and lighting to get high-quality videos. You will need a simple ring light, Bluetooth mic, headset, and tripod to create a video.
Experts advise on starting any project with the end, and this applies best with the storyboards. Storyboards are a great way to visualize your project before you even start recording. An outline helps refine your message, considering the flow of the narrative.
Since they act as guides, do not write too many details. Draw out some sketch storyboards, complete with actions, basic script outlines, and timings, on paper or through an app. Storyboards are extremely helpful as they simplify your message and keep you on track.
Consider the Audience
Keep the audience in mind when creating and editing videos, since the content is made for the viewer and not for you. Establish the interests of your audience and the solutions you are offering to their problems.
Examine what you wish to achieve through the videos and the action you expect from your audience after they watch your content. You need to evaluate how video creation ties into your goals.
Include a Hook
Consider adding a hook at the start of your video, as viewers’ attention is low and on the decline. You only have the first 3-5 seconds to grab the viewers’ attention, so you need to craft a captivating message that will run within the first few seconds.
The platforms are designed for fast scrolling; hence, the audience can miss anything that does not grab their attention immediately. After capturing the audience’s attention, ensure that your content is engaging enough. Add some visual and storytelling elements.
Watch the Entire Videos
Though you may feel tempted, avoid reviewing the clips while recording or editing. Plan a watch-through to view all the raw data you captured. This will help you identify the best parts. Take notes while watching, so you do not have to keep stopping and organizing while on the go. When your watch-through completes, get the relevant footage to the editing program. This approach will save you a lot of time.
Include Audio and Text Elements
Text elements and audio significantly improve the engagement, attention, accessibility, and retention of any information. Pick music and sounds to use throughout the video. Adjust the volume accordingly if you are combining spoken words with music. While this may pose a challenge, it is crucial to a great video as a final result.
Adding text elements when creating videos greatly improves access for those in public places with language barriers or hearing loss. According to Forbes magazine, 69 percent of people watch videos silently in public spaces. Regardless of the circumstances, provide a silent version video to your audience.
Seek to achieve maximum engagement of your edited videos. Also, practice, as it takes great determination and consistency to produce perfect videos.