Intro videos are a relatively new trend in the video marketing world. For those of you who don’t know, an intro video is essentially a short trailer for your business or organization. It could be as simple as your logo and tagline, or it could be a more elaborate introduction that educates potential customers about what you do and why they should care.
Since we can’t predict the future we’ll have to wait for the next recession to find out if intro videos will become more popular or not. In any case, this article will go through the theory behind intro videos, how to make one and how many people actually use them.
Is it necessary to have an intro video for a website?
Yes, but not to the same extent as some people think. It’s good to have one but don’t spend too much time on it. Take as much time as you need, and then take some more. If someone in your target demographic has never heard of your business you will be wasting your time if you spend hours and hours making the video – just stick with the basics like logo and tagline.
What are the advantages of using intro videos?
There are really two advantages. The first is that your visitors will stay longer. Visitors are more likely to stay on a site that has an intro video, and therefore more likely to watch your videos, read your content, subscribe to your newsletter etc. This increases the conversion rate of visitors into customers. The second advantage is that you will be able to show off your company’s personality which is always a positive thing in business.
What are some good intro videos?
There is one that I really like which was used by New York Times . It is dark, creative and well produced. I’m not sure of the stats on this particular video but it has been viewed over 1.4 million times on youtube intro maker alone (not counting embedded versions).
Should I use professional actors or is a webcam good enough?
If you want your intro templates to stand out from the crowd then make make intro video a bit more interesting than what everyone else is doing. A well made intro will get noticed, even if the quality of the footage isn’t that great.
How much should I charge for an intro video?
Well, the first thing you should do is tell potential clients that you offer this service. Just ask them if they ever thought of including a short video on their website followed by “I can create one for you”. If they say yes – go ahead and ask what they’re willing to pay. If no – then its better to not even mention it in the first place. People are a lot more likely to pay you if they think those extra 2 minutes will increase their conversion rate or save them time and money.